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| Advertising Agency |
A company that oversees the direction of an ad
campaign. Normally they are responsible for hiring photographers,
producers and art directors. |
| Agency |
A company that promotes talent in exchange for a commission
on talent earnings. Agencies usually help talent
by recommending quality photographers and educating the talent
about the business. |
| Agent |
A person who helps arrange bookings and aides in the promotion
of talent he/she represents. |
| Art Director |
One who works on the set of a photo shoot and develops
the overall “look” of the finished product. |
| Assignment |
A shoot for which talent is hired. |
| Booker |
An agency employee who acts as a “go between”
the client and talent. He or she will provide you with
all necessary information, if and when you are requested for
a casting call or booking. |
| Booking |
A CONFIRMED assignment for which you will be paid to have
your picture taken. See Tentative Booking |
| Brings |
Basic wardrobe from your closet, which you may be requested
to bring to a booking. |
| Call Time |
The time at which talent MUST be at the job/booking.
THERE ARE NO EXCEPTIONS! |
| Cancellation |
If the client cancels a confirmed booking within 24 hours
of your call time, usually you will still be paid the full
fee. One exception would be in the case of a Weather
Permit. If the client cancels a confirmed booking within
48 hours of your confirmed call time, you will be paid 50%
of the full fee. |
| Casting Call |
In many cases, before a booking is confirmed, prospective
talent may be asked to attend a studio casting call for a “look
see”. Most casting calls take 10 to 30 minutes. A
REAL TALENT booker will provide you with as much lead time
as possible (usually 24 to 72 hours) if you are requested
by a client or photographer for a casting call. THERE
IS NO PAYMENT FOR CASTING CALLS. |
| Client |
The advertising agency, company, or photographer that
hires talent. |
| Commercial Photographer |
A photographer who specializes in taking pictures for
the purpose of advertising. |
| Composite/Comp Card |
A printed card approx. 6x8 or 8x10 that displays a variety
of pictures of talent along with his/her name, size, and measurements. |
| Direct Booking |
When a client or photographer wishes to hire talent without
contacting the Talent Agency that represents them. THIS
IS STRICTLY PROHIBITED AT ALL TIMES! |
| Food Stylist /“Home Ecc.”
|
A person who specializes in food preparation
for photography. |
| Hair and Make-up Artist |
One or two people that specialize in working
with photographers. Talent may or may not be required to
do their own “hair and make-up” for a booking.
Talent is notified of this prior to the job. If this
is the case, talent must arrive at the booking “camera
ready”,
having their own make-up on and hair combed. |
| Head Shot |
A “close up” printed picture approx.
8x10 that displays talents “head and shoulders”
and includes their name. |
| Life Style |
Describes the natural and realistic feeling
a photograph should have, without looking too stiff or posed.
|
| Location |
Anytime a booking is not at a photographer’s
studio. This could be inside or outside. |
| Photo Shoot/Shooting |
Time or place where photos are taken. |
| Photographer’s Assistant |
The person employed by a photographer to
help out with lighting, film and photo equipment. |
| Portfolio / Book |
A binder which holds all of the talent’s
photographs. |
| Print Media |
The intended format(s) in which your image
will appear (i.e. magazine or newspaper ad, billboard, brochure,
catalog, etc.). |
| Print modeling |
Modeling related to the publishing of still
photographs (as opposed to commercials or films). |
| Release |
A form that is signed at the end of a booking or photo shoot. The talent signs
this to allow the client legal use of his/her image. The REAL TALENT release
stipulates specific usages (see "Usage Rights") of the talent's likeness
for an unlimited time, but only for the original product or service for which
the shoot was performed. |
| Set |
The area where a photographer takes pictures.
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| Stock Photography |
Stock photography is the business of licensing
photo shoot images. Stock shoot images can be used and reused
to advertise different products and services |
| Studio Manager |
The person employed by a photographer to
run their office, schedule assignments, hire models and stylists. |
| Stylist |
The person/persons on set responsible for
talent wardrobe. |
| Sweep / Backdrop |
The paper or fabric used as the background
for a photograph. Sweeps can be very fragile and expensive
so it is important to walk on a sweep only when instructed
to by the photographer. |
| Tear Sheets |
Pages from printed material such as magazines
featuring the image in circulation (as opposed to prints given
by photographers). Tear sheets show that a particular person
has experience and the ability to work well as talent.
These are also called tears. REAL TALENT candidates
are responsible for getting their own tear sheets, which may
require calls to photographers and clients. |
| Tentative Booking |
Before an assignment is confirmed, you possibly
will be put “on hold” for a period of 24 to 72
hours, during which time the client may decide if you are
the right model for the job. |
| Usage Rights |
The final purpose(s) for which a photograph
or person's likeness may be used legally. The REAL TALENT client
agreement stipulates specific usages of the talent's likeness
for an unlimited time, but only for the original product or
service for which the shoot was performed. |
| Voucher |
A model’s time sheet, provided by REAL
TALENT, to be signed by the model and the studio manager or
client at a photo shoot. REAL TALENT will disperse a check
to talent within five (5) working days of the date that REAL
TALENT receives full payment from the client, typically 30-60
days. |
| Weather Permit |
If a confirmed booking is to occur out doors,
it may be contingent upon the weather. Inclement weather
may result in a cancellation or postponement with less than
24 hours notice, in which case you will be paid 50% of your
full fee for that date. |
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